# How to add Facebook pixel ID to online store on web? **URL:** \ **Category:** Online Store\ **Created:** [January 29, 2025, 5:22am UTC](https://community.getswipe.in/t/how-to-add-facebook-pixel-id-to-online-store-on-web/1230 "2025-01-29T05:22:52Z")\ **Posts on this page:** 1\ **Page:** 1
**Author:** ![Geetha\_N](https://yyz1.discourse-cdn.com/flex003/user_avatar/community.getswipe.in/geetha_n/32/39_2.png) [@Geetha\_N](https://community.getswipe.in/u/Geetha_N)\ **Post date:** [January 29, 2025, 5:22am UTC](https://community.getswipe.in/t/how-to-add-facebook-pixel-id-to-online-store-on-web/1230/1 "2025-01-29T05:22:52Z")
**Facebook Pixel ID:** The Facebook Pixel ID is a unique identifier associated with your Facebook Pixel, which is used for tracking events and conversions on your online store website. **To add Facebook Pixel ID on the web.** **Step 1: Go to “Online Store”.** ![image](https://canada1.discourse-cdn.com/flex003/uploads/getswipe/original/2X/b/bfa45d647b3628ceb9d03bb4ecd155efe1b5b31b.png) **Step 2: Click on “Drop Down Option” and Click on " Online Store Settings".** ![image](https://canada1.discourse-cdn.com/flex003/uploads/getswipe/original/2X/f/f31c7645c5bbc07e2fbb99d87d0fb4898552a790.png) **Next Scroll down, Add the “Facebook Pixel ID”.** ![image](https://canada1.discourse-cdn.com/flex003/uploads/getswipe/original/2X/b/b12845b5284a9eea6928edd28b846adbcd341f03.png) **Step 3: Click on “Update Store Setting”.** ![image](https://canada1.discourse-cdn.com/flex003/uploads/getswipe/original/2X/8/89243c216040346d37d3f899bcdf2a487197acce.png) **Notes:** **1. To know how to set up a Facebook pixel for your online store, click on the link below.** > **[Set up and install the Meta Pixel | Meta Business Help Center](https://www.facebook.com/business/help/952192354843755?id=1205376682832142)** > > Set up and install the Meta Pixel to measure customer actions, build audiences and unlock optimization tools. **2. Format of Facebook pixel is 123456789012345**